Comcast gets it right
Saturday, March 29th, 2008Last month, I wrote about Comcast and its practice of secretly limiting peer to peer internet protocols while telling its customers they were paying for unlimited access to the internet. My concern then was an article in the New York Times that reported the government’s intention of taking control of the internet due to this secrecy on the part of big ISPs. I made this plea to Comcast:
Just be honest with your customer. If you can’t handle the bandwidth demanded by your consumers, say so. Whether you use pricing to regulate demand or control the supply, just be up front with your customers. That way, we can avoid governmental toll booths on the information superhighway.
Clearly, Comcast listened to me.* How else can we explain this week’s press release from Comcast and P2P giant BitTorrent?
Comcast Corporation and BitTorrent, Inc. announced today that they will undertake a collaborative effort with one another and with the broader Internet and ISP community to more effectively address issues associated with rich media content and network capacity management…
Comcast announced that it will migrate by year-end 2008 to a capacity management technique that is protocol agnostic…
“Additionally, we plan to more than double the upstream capacity of our residential Internet service in several key markets by year end 2008…”
Comcast has acknowledged their inability to meet current demand and have unveiled their plan to change that. It includes working with other ISPs and the P2P companies that are causing the ‘problem.’ Now the government has no reason to get involved. You’re welcome*.
*My ego isn’t quite that big, yet.
